looking directly at current or potential users, interacting with your product or service, in the lab or in the wild, and using what we find
Work & References
I help companies create added value in understanding of, even collaboration with, their audience, customers & users. These are some of the many faces of that endeavour.
Skills & Powers
Users are your customers - the better you understand & work with them, the better your business.
It’s really that simple.
Where your market research can tell you what your customers are doing, and data and statistics can tell you how they do it, user understanding can help you understand WHY they do it. WHY enables you to improve and expand your current business, and to find, or even create, new opportunities and avenues – WHY aligns your value proposition with the needs and desires of the people who buy your product.
There are many ways to better understand your customers – these are the four main vectors of Jesper W. of Copenhagen:
bring out the best in your creative, business development or customer experience activities – get inspired and strenghten your culture
a fundamentally human-centered approach for identifying needs, opportunities & challenges, and creating solutions to match
one tailor-made, user-centered brainstorming session, focused on your challenge, pure & simple
About & Contact
- social links, etc.
Since sometime in the early 00’s I’ve often used the word “Playmaker” to describe my professional attitude – the concept comes from soccer and was once described thus:” – an attacking player who controls the flow of the team’s offensive play, and is often involved in passing moves which lead to goals. [….] – creativity is the only true requirement, and good passing ability and tactical awareness help”
In other words, my basic work ethic is “let’s get this done, together”.
Also, no experience is without use – over a career ranging across such disparate areas as army sargeant, musician, massage therapist, cabinet maker, furniture-, interior- and digital designer, project management, retail sales & management, webshop design & implementation and more, I found that, besides making my outlook and mind scope both wide and deep, the experience from all these fields could be forged into a comprehensive set of human-centered problemsolving tools.
So that’s what I did. My fuel is my determination, using these tools to solve the wicked problems of this world – and create good business in the process.
– Jesper Wille
- customer & user experience, interaction, design, fields of interest...
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If you follow any of my social media presences you might have noticed that I’m sometimes critical of advertising. In fact, the only thing I even use Pinterest for is maintaining a gallery of in-page popups – I call it “The Gallery of Shame” and generally berate the concept as I post examples of it […]
OK, it’s official, the thing everyone in tech user know-it-all circles have been waiting for for years: – Google is shuttering Google Plus.Not that you’ll go to the site right now and find a 404 error or anything; it’s going to be around for another while, but Google has started removing the requirement for other […]
I may or may not have mentioned this before but I’m a bit of a fan of Colin Shaw of Beyond Philosophy. They’re a no-nonsense customer experience company that works with this ostensibly intangible stuff, yet remain firmly grounded – and while things like the “Net Promoter Score” can be criticized, BP generally demonstrate serious […]
Perhaps you noticed that, in my “Work & References” samples, one of those companies, NorthQ, is in the business of connected home appliances – in other words, the Internet of Things, or IoT for short.So, after having previously written about IoT in broader strokes, I now have my own connected home – this is my […]
If anyone paid attention to what I say, they’d probably notice that I tend to display some skepticism towards data and data-driven conclusions. I’ve even spoken (twice) about empathy as a business tool – this is probably some new-age thing, right?Nope. I’m actually quite the science nerd, and have been all my life. However, I love […]
Hey, did you know that your smartphone is a computer that’s more than ten times faster than the late 70’s 9-million-dollar Cray-1 supercomputer? We’re carrying around sci-fi levels of computing power in our pockets – literally; less than a generation ago, writers thought computers of this power level would be smarter than humans.Now, apart from […]
I had the pleasure of taking part in a very nice seminar this past week – “The Synoptik Foundation” sponsored quite the interesting gathering, focused on the subject of “smart glasses” and, by natural extension, wearables in general. It went down at “The Blue Planet” (if you get the chance, go – it’s awesome) with […]
I’m usually quite fond of the points made by Financial Times’ Lucy Kellaway – she’s a sharp tack when it comes to skewering the bland interpretive theater that is “Business Consultancy”, and when she rightly takes Apple (and others) to task for their use of word salad in place of meaningful communication, and I’m not above using her […]
In the past year, Google made headlines with its self-driving car, this funny little beetle-like thing with a koala-face which, according to Google themselves, is indeed going to be a serious bid for genuinely autonomous cars – they’ll begin road testing in the beginning of 2015, and the vehicle may be commercially available within ten […]
I get asked this question a lot: “- so, what is it you do, exactly…?” – as in, what, practically, does it mean to work as a user/customer experience specialist, to work with experience and behavioural economy, to work as a design thinker? What would one get in return, practically speaking, if one were to […]