looking directly at current or potential users, interacting with your product or service, in the lab or in the wild
Work & References
a few examples
Skills & Powers
Users are your customers – the better your understanding of them, the better your business.
It’s really that simple.
Where your market research can tell you what your customers are doing, and data and statistics can tell you how they do it, user understanding can help you understand WHY they do it. WHY enables you to improve and expand your current business, and to find, or even create, new opportunities and avenues – WHY aligns your value proposition with the needs and desires of the people who buy your product.
There are many ways to better understand your customers – these are the four main vectors of Jesper W. of Copenhagen:
one tailor-made, user-centered brainstorming session, focused on your challenge, pure & simple
a fundamentally human-centered, creative problem solving process
To foment your user-centered value proposition within the company, re-examine it, be inspired, informed and enlightened
About & Contact
- social links, etc.
Since sometime in the early 00’s I’ve often used the word “Playmaker” to describe my professional attitude – the concept comes from soccer and was once described thus:” – an attacking player who controls the flow of the team’s offensive play, and is often involved in passing moves which lead to goals. [….] – creativity is the only true requirement, and good passing ability and tactical awareness help”
In other words, my basic work ethic is “let’s get this done, together”.
Also, no experience is without use – over a career ranging across such disparate areas as army sargeant, musician, massage therapist, cabinet maker, furniture-, interior- and digital designer, project management, retail sales & management, webshop design & implementation and more, I found that, besides making my outlook and mind scope both wide and deep, the experience from all these fields could be forged into a comprehensive set of human-centered problemsolving tools.
So that’s what I did. My fuel is my determination, using these tools to solve the wicked problems of this world – and create good business in the process.
- Jesper Wille
- customer & user experience, interaction, design, fields of interest...
If anyone paid attention to what I say, they’d probably notice that I tend to display some skepticism towards data and data-driven conclusions. I’ve even spoken (twice) about empathy as a business tool – this is probably some new-age thing, right?Nope. I’m actually quite the science nerd, and have been all my life. However, I love […]
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I’m usually quite fond of the points made by Financial Times’ Lucy Kellaway – she’s a sharp tack when it comes to skewering the bland interpretive theater that is “Business Consultancy”, and when she rightly takes Apple (and others) to task for their use of word salad in place of meaningful communication, and I’m not above using her […]
In the past year, Google made headlines with its self-driving car, this funny little beetle-like thing with a koala-face which, according to Google themselves, is indeed going to be a serious bid for genuinely autonomous cars – they’ll begin road testing in the beginning of 2015, and the vehicle may be commercially available within ten […]
I get asked this question a lot: “- so, what is it you do, exactly…?” – as in, what, practically, does it mean to work as a user/customer experience specialist, to work with experience and behavioural economy, to work as a design thinker? What would one get in return, practically speaking, if one were to […]
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I know, I know – everybody has to say something following the big unveiling by Apple the other day, just like every other time it’s happened. I’m just on the band wagon, right?Well, yeah.But I do feel I have something to add, and it’s not so much about the iWatch (as if anyone is going […]
AT some point in the early 90’s Kevin Smith had a meeting with producer Jon Peters about the script for a planned Superman movie, “Superman Lives”, that Smith had been hired to write. Apparently, Peters was fresh off a viewing of “Star Wars” – at the time nothing short of the gold standard for commercial […]