looking directly at current or potential users, interacting with your product or service, in the lab or in the wild, and using what we find
Work & References
I help companies create added value in understanding of, even collaboration with, their audience, customers & users. These are some of the many faces of that endeavour.
Skills & Powers
Whether you call them users or customers, the better you understand & work with the people who pay for your product/service, the better your business.
Counseling & Consulting
Where your market research can tell you what your customers are doing, and data and statistics can tell you how they do it, understanding your users means understanding WHY they do it. WHY enables you to improve and expand your current business, and to find or create new opportunities and avenues – WHY aligns your value proposition with the needs and desires of the people who buy your product.
These are the four main vectors of Jesper W. of Copenhagen:
bring out the best in your creative, business development or customer experience activities – get inspired and strenghten your culture
a fundamentally human-centered approach for identifying needs, opportunities & challenges, and creating solutions to match
one tailor-made, user-centered brainstorming session, focused on your challenge, pure & simple
As a practical and technical off-shoot of my main field of expertise I also provide services in the area of website building.
Specifically, I tend to favor using the Wordpress content management platform which I find combine freedom of design with a great flexibility and, not least, a smooth and practical back end user experience. This enables you, the website owner, to stay in control and work dynamically with the content without having to commission a design update and incurring great cost every time you want to change something.
These are a few of my clients – contact me if you’d like to be one of them:
Partial content rearrangement and presentation redesign, improving back end usability for strategic use of the website and greater flexibility, integrating multilingual functionality – nakedsociety.dk
Improving the user journey, re-arranging the wealth of information in the site, better usability of the back end. Designed at better way of presenting programme and previous meetings – brugercentrisk.dk
a few of my clients answer the question: "- so what's it like to work with Jesper Wille?"
Fast, flexible and reliable
“Jesper is really good at decoding our needs and wants and turning them around so that we see them through the eyes of our candidates, and meet them where they are.
He’s fast, flexible and reliable, and a great help in keeping our eyes on the ball with regards to our outgoing, audience-centered strategy”
Founder & CEO
Danish Model Academy
An invaluable ressource
“during my time as in-house jewellery designer at Georg Jensen A/S we benefitted greatly from Jesper’s ability to empathize with our customers and put ourselves in their place. With his help we developed tools for market analysis as well as others to heighten the creative output from the department.
Later, working with my own men’s jewellery brand ‘Men Up North’, Jesper has been an invaluable ressource in building our online structure and the way we communicate with our customers, as well as creative sparring during the startup phase”
THdesign // Men Up North
“We had a good cooperation with Jesper.
Jesper participated and consulted in a Digital Business Development innovation workshop. He quickly developed shared language with the participants. He was prepared with market understanding and workshop tools to keep the momentum.
Jesper contributed with innovative thinking, external viewpoint, business innovation trends and personal drive.”
Director, Group IT
Falck Danmark A/S
About & Contact
- social links, etc.
Since sometime in the early 00’s I’ve often used the word “Playmaker” to describe my professional attitude – the concept comes from soccer and was once described thus:” – an attacking player who controls the flow of the team’s offensive play, and is often involved in passing moves which lead to goals. [….] – creativity is the only true requirement, and good passing ability and tactical awareness help”
In other words, my basic work ethic is “let’s get this done, together”.
Also, no experience is without use – over a career ranging across such disparate areas as army sargeant, musician, massage therapist, cabinet maker, furniture-, interior- and digital designer, project management, retail sales & management, webshop design & implementation and more, I found that, besides making my outlook and mind scope both wide and deep, the experience from all these fields could be forged into a comprehensive set of human-centered problemsolving tools.
So that’s what I did. My fuel is my determination, using these tools to solve the wicked problems of this world – and create good business in the process.
– Jesper Wille
- customer & user experience, interaction, design, fields of interest...
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Hello – I’m going to talk about doctor-software today.Let’s start with an anecdote: For travel-related reasons I recently went and got some shots, as you do. This was done at my doctor’s office, by her assistant who is a certified nurse, obviously, and since I called ahead and just needed two pricks with a needle, […]
If you follow any of my social media presences you might have noticed that I’m sometimes critical of advertising. In fact, the only thing I even use Pinterest for is maintaining a gallery of in-page popups – I call it “The Gallery of Shame” and generally berate the concept as I post examples of it […]
OK, it’s official, the thing everyone in tech user know-it-all circles have been waiting for for years: – Google is shuttering Google Plus.Not that you’ll go to the site right now and find a 404 error or anything; it’s going to be around for another while, but Google has started removing the requirement for other […]
I may or may not have mentioned this before but I’m a bit of a fan of Colin Shaw of Beyond Philosophy. They’re a no-nonsense customer experience company that works with this ostensibly intangible stuff, yet remain firmly grounded – and while things like the “Net Promoter Score” can be criticized, BP generally demonstrate serious […]
Perhaps you noticed that, in my “Work & References” samples, one of those companies, NorthQ, is in the business of connected home appliances – in other words, the Internet of Things, or IoT for short.So, after having previously written about IoT in broader strokes, I now have my own connected home – this is my […]
If anyone paid attention to what I say, they’d probably notice that I tend to display some skepticism towards data and data-driven conclusions. I’ve even spoken (twice) about empathy as a business tool – this is probably some new-age thing, right?Nope. I’m actually quite the science nerd, and have been all my life. However, I love […]
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I’m usually quite fond of the points made by Financial Times’ Lucy Kellaway – she’s a sharp tack when it comes to skewering the bland interpretive theater that is “Business Consultancy”, and when she rightly takes Apple (and others) to task for their use of word salad in place of meaningful communication, and I’m not above using her […]
In the past year, Google made headlines with its self-driving car, this funny little beetle-like thing with a koala-face which, according to Google themselves, is indeed going to be a serious bid for genuinely autonomous cars – they’ll begin road testing in the beginning of 2015, and the vehicle may be commercially available within ten […]