looking directly at current or potential users, interacting with your product or service, in the lab or in the wild, and using what we find
Work & References
I help companies create added value in understanding of, even collaboration with, their audience, customers & users. These are some of the many faces of that endeavour.
Skills & Powers
Whether you call them users or customers, the better you understand & work with the people who pay for your product/service, the better your business.
Counseling & Consulting
Where your market research can tell you what your customers are doing, and data and statistics can tell you how they do it, understanding your users means understanding WHY they do it. WHY enables you to improve and expand your current business, and to find or create new opportunities and avenues – WHY aligns your value proposition with the needs and desires of the people who buy your product.
These are the four main vectors of Jesper W. of Copenhagen:
bring out the best in your creative, business development or customer experience activities – get inspired and strenghten your culture
a fundamentally human-centered approach for identifying needs, opportunities & challenges, and creating solutions to match
one tailor-made, user-centered brainstorming session, focused on your challenge, pure & simple
As a practical and technical off-shoot of my main field of expertise I also provide services in the area of website building.
Specifically, I tend to favor using the Wordpress content management platform which I find combine freedom of design with a great flexibility and, not least, a smooth and practical back end user experience. This enables you, the website owner, to stay in control and work dynamically with the content without having to commission a design update and incurring great cost every time you want to change something.
These are a few of my clients – contact me if you’d like to be one of them:
Partial content rearrangement and presentation redesign, improving back end usability for strategic use of the website and greater flexibility, integrating multilingual functionality – nakedsociety.dk
Improving the user journey, re-arranging the wealth of information in the site, better usability of the back end. Designed at better way of presenting programme and previous meetings – brugercentrisk.dk
a few of my clients answer the question: "- so what's it like to work with Jesper Wille?"
“We had a good cooperation with Jesper.
Jesper participated and consulted in a Digital Business Development innovation workshop. He quickly developed shared language with the participants. He was prepared with market understanding and workshop tools to keep the momentum.
Jesper contributed with innovative thinking, external viewpoint, business innovation trends and personal drive.”
Director, Group IT
Falck Danmark A/S
An invaluable ressource
“during my time as in-house jewellery designer at Georg Jensen A/S we benefitted greatly from Jesper’s ability to empathize with our customers and put ourselves in their place. With his help we developed tools for market analysis as well as others to heighten the creative output from the department.
Later, working with my own men’s jewellery brand ‘Men Up North’, Jesper has been an invaluable ressource in building our online structure and the way we communicate with our customers, as well as creative sparring during the startup phase”
THdesign // Men Up North
Fast, flexible and reliable
“Jesper is really good at decoding our needs and wants and turning them around so that we see them through the eyes of our candidates, and meet them where they are.
He’s fast, flexible and reliable, and a great help in keeping our eyes on the ball with regards to our outgoing, audience-centered strategy”
Founder & CEO
Danish Model Academy
making complex things understandable
“Our cooperation with Jesper was great.
Jesper has innovative ideas and really put himself in the customer’s shoes. He
has a great sense of making complex things easily understandable for end-users.”
Christian von Scholten
Founder & Owner
About & Contact
- social links, etc.
Since sometime in the early 00’s I’ve often used the word “Playmaker” to describe my professional attitude – the concept comes from soccer and was once described thus:” – an attacking player who controls the flow of the team’s offensive play, and is often involved in passing moves which lead to goals. [….] – creativity is the only true requirement, and good passing ability and tactical awareness help”
In other words, my basic work ethic is “let’s get this done, together”.
Also, no experience is without use – over a career ranging across such disparate areas as army sargeant, musician, massage therapist, cabinet maker, furniture-, interior- and digital designer, project management, retail sales & management, webshop design & implementation and more, I found that, besides making my outlook and mind scope both wide and deep, the experience from all these fields could be forged into a comprehensive set of human-centered problemsolving tools.
So that’s what I did. My fuel is my determination, using these tools to solve the wicked problems of this world – and create good business in the process.
– Jesper Wille
- customer & user experience, interaction, design, fields of interest...
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There’s a lot of talk about artificial intelligence but is the most important subject really the intelligence of machines, or is it the agency they have? – and how does this affect, or relate to, your agency as a user or consumer, or as a business which delivers a technologically-driven service?
did you know that the engineering part of tech development flounders considerably without proper consideration of the human perspective? Before 2011 nobody seems to have been working on the viewer experience aspect of video streaming – now, Netflix is making headway.
It’s crucial to understand that it’s often hard – or impossible – to copy someone else’s customer-centric strategy. It’s like trying to copy someone else’s map to some sort of hidden treasure, reusing it with a different starting point, and still expecting it to lead to treasure.
To recap: A piece of life-and-death software is apparently a first-generation database frontend that literally does zero percent of the work for you, while a regular consumer-grade smartphone is basically HAL-9000 in your purse.
you’d probably think I hate advertising – but I don’t. Any company has to reach out to its audience and express confidence in its product, promote value etc. They have to, they’re entitled to, and some even do it in elegant, clever or funny ways. But I do hate where it’s come to.
You might think the headline up there refers to that – what were they thinking to try and force people to tether various significant online presences to a social network. It doesn’t, though. At this time my thoughts go further back…
Speaking about the emotional processes that go on inside of people, we have to be aware that, mostly, neither we nor the subjects themselves actually know what those processes are, objectively speaking. We know how they turn out but ten people doing the same thing can, and often will, do so for ten different emotional reasons.
Let’s get the obvious out of the way: Yes, I am aware that some fairly detailed ins and outs regarding my home & habits are now on the world wide web. Fortunately, NorthQ know what they’re doing – the tech is up to specs, and the latest security measures are in place. This does not mean that my data is 100% secure, but it means that I have no particular reason to be worried.
If anyone paid attention to what I say, they’d probably notice that I tend to display some skepticism towards data and data-driven conclusions. I’ve even spoken (twice) about empathy as a business tool – this is probably some new-age thing, right? Nope. I’m actually quite the science nerd, and have been all my life. I love science.
Hey, did you know that your smartphone is a computer that’s more than ten times faster than the late 70’s 9-million-dollar Cray-1 supercomputer? We’re carrying around sci-fi levels of computing power in our pockets – literally; less than a generation ago, writers thought computers of this power level would be smarter than humans.