As those who subscribe to the new DesignMatters may (or may not) have noticed, yours truly got to make a small thumb print on this edition – I am refering to the article about the workshop arranged by Sapa & RIAS in march, at which I was one of the happy campers.
(The repeat took place just this thursday and I understand the second iteration was just as good as the first)
That’s nice indeed – makes me feel listened to, certainly, but more importantly, the subject matter is cruicial: Creatives and industry need to get to know each other. That’s why I address it yet again (besides commenting to the reporter from DesignMatters I wrote about it in my PM blog as well), and I’ll probably bring it up at the get-together in Designbrancheforeningen on wednesday if I get half a chance (stay tuned for my comments on that after the event…).
The designers of the future will be the ones who grasp the reality they’re creating for – not just the advertising campaign or the end user, but the entire process, where it begins, where it is going and how it’s supposed to get there.
True innovation will be happening in the crossfield between creativity and engineering, during the process of making something new.
I’ll just underscore that point: – During the process of making something new…
You tell me – why am I emphasizing this?